Purchasing behavior and personal attributes /

by Massy, William F.
Published 1968

Academic quality work : a handbook for improvement /

by Massy, William F.
Published 2007

An econometric approach to a marketing decision model /

by Frank, Ronald E. 1933-
Published 1971

Marketing management /

by Boyd, Harper W.
Published 1972

Marketing research and knowledge development : an assessment for marketing management /

by Myers, John G.
Published 1980