The 3M model of motivation and personality : theory and empirical applications to consumer behavior /

by Mowen, John C.
Published 2000

Consumer behavior /

by Mowen, John C.
Published 1995

Consumer behavior /

by Mowen, John C.
Published 1987

Consumer behavior /

by Mowen, John C.
Published 1998

Consumer behavior : a framework /

by Mowen, John C.
Published 2000

Consumer behaviour /

by Mowen, John C.
Published 1990

Judgment calls : high-stakes decisions in a risky world /

by Mowen, John C.
Published 1993

Consumer behavior /

by Mowen, John C.
Published 1993