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1

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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference /

Published 2015

Other Authors: “...Spotts, Harlan E....”
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2

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Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

Published 2015

Other Authors: “...Spotts, Harlan E....”
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3

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Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /

Published 2015

Other Authors: “...Spotts, Harlan E....”
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4

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Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /

Published 2015

Other Authors: “...Spotts, Harlan E....”
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5

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Creating and Delivering Value in Marketing Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference /

Published 2015

Other Authors: “...Spotts, Harlan E....”
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6

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Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Published 2015

Other Authors: “...Spotts, Harlan E....”
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