TY  - BOOK
T1  - Building the customer-centric enterprise : data warehousing techniques for supporting customer relationship management
A1  - Imhoff, Claudia.
A2  - Loftis, Lisa.
A2  - Geiger, Jonathan G.
LA  - English
PP  - New York
PB  - Wiley
YR  - 2001
UL  - http://discoverylib.upm.edu.my/discovery/Record/163396
OP  - 487
CN  - QA76.9 D37I32
SN  - 0471319813 (pbk)
KW  - Data warehousing.
KW  - Customer relations : Data processing.
ER  -