TY  - BOOK
T1  - Total access : giving customers what they want in an anytime, anywhere world
A1  - McKenna, Regis.
LA  - English
PP  - Boston, Mass.
PB  - Harvard Business School Press
YR  - 2002
UL  - http://discoverylib.upm.edu.my/discovery/Record/168574
OP  - 251
CN  - HF5415.5 M155
SN  - 1578512441 (hbk.)
KW  - Customer services.
KW  - Customer relations.
KW  - Consumer satisfaction.
ER  -