TY  - BOOK
T1  - Promotion how retailers use special events to improve market share
A2  - Clements, Steve.
A2  - Diamond, Jay.
A2  - Diamond Ellen.
LA  - English
PP  - United States
PB  - Diamond Educational Productions
YR  - 1990
UL  - http://discoverylib.upm.edu.my/discovery/Record/196344
AB  - Using Dayton Hudson's parade as an example this video shows how retailers lure customers into their stores though special events.
CN  - HF5438.5 P965 (093001553)
KW  - Sales promotion.
KW  - Marketing.
KW  - Advertising.
ER  -