Digital business : concepts and strategy /
Gorde:
| Egile nagusia: | |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
2005.
|
| Edizioa: | 2nd ed. |
| Gaiak: | |
| Sarrera elektronikoa: | Table of contents |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
Aurkibidea:
- Business and the internet
- A framework for digital business
- How does the internet affect buyer behavior?
- How does the internet affect businesses?
- Technology and the digital marketplace
- Policy and the digital marketplace
- The evolution of digital business
- Strategic planning for digital business
- Developing business intelligence with online research
- Digital content and business activity
- Digital channels and business activity
- Digital communications and business activity
- Digital business-to-business
- Focus on the future : relationship management for digital business.