Digital business : concepts and strategy /
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Formaat: | Boek |
| Taal: | English |
| Gepubliceerd in: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
2005.
|
| Editie: | 2nd ed. |
| Onderwerpen: | |
| Online toegang: | Table of contents |
| Tags: |
Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
|
Inhoudsopgave:
- Business and the internet
- A framework for digital business
- How does the internet affect buyer behavior?
- How does the internet affect businesses?
- Technology and the digital marketplace
- Policy and the digital marketplace
- The evolution of digital business
- Strategic planning for digital business
- Developing business intelligence with online research
- Digital content and business activity
- Digital channels and business activity
- Digital communications and business activity
- Digital business-to-business
- Focus on the future : relationship management for digital business.