Digital business : concepts and strategy /
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| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
2005.
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| Edição: | 2nd ed. |
| Assuntos: | |
| Acesso em linha: | Table of contents |
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Sumário:
- Business and the internet
- A framework for digital business
- How does the internet affect buyer behavior?
- How does the internet affect businesses?
- Technology and the digital marketplace
- Policy and the digital marketplace
- The evolution of digital business
- Strategic planning for digital business
- Developing business intelligence with online research
- Digital content and business activity
- Digital channels and business activity
- Digital communications and business activity
- Digital business-to-business
- Focus on the future : relationship management for digital business.