Private label strategy : how to meet the store brand challenge /

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Dettagli Bibliografici
Autore principale:	Kumar, Nirmalya.
Altri autori:	Steenkamp, Jan-Benedict E. M.
Natura:	Libro
Lingua:	English
Pubblicazione:	Boston, Mass. : Harvard Business School Press, 2007.
Soggetti:	Branding (Marketing)
Accesso online:	Table of contents only
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne! !

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