TY  - BOOK
T1  - The social psychology of consumer behaviour
T2  - Applying social psychology.
A1  - Bagozzi, Richard P.
A2  - Gurhan-Canli, Zeynep, 1968-.
A2  - Priester, Joseph R., 1960-.
LA  - English
PP  - Buckingham England ; Philadelphia
PB  - Open University Press
YR  - 2002
UL  - http://discoverylib.upm.edu.my/discovery/Record/288332
OP  - 222
CN  - HB801 B148
SN  - 0335207235 (hbk)
SN  - 0335207227 (pbk)
SN  - 9780335207237
KW  - Consumption (Economics) : Social aspects.
KW  - Consumer behavior.
KW  - Consumers : Psychology.
ER  -