Apparel purchasing behavior among adolescent in Klang Valley /

The main purpose of this study was to examine the apparel purchasing behavior among the adolescent in Klang Valley. Despite that, the study also aims to identify the factors influencing the apparel purchasing behavior, to study the adolescents’ pre-purchase, during purchase behavior and the post pur...

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Bibliographic Details
Main Author: Tan, Mee Lan.
Format: Thesis Book
Language:English
Published: 2008.
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