TY - BOOK T1 - Consumer and opinion research T2 - A Century of marketing A1 - Blankenship, Albert B. LA - English PP - New York PB - Arno Press YR - 1978 UL - http://discoverylib.upm.edu.my/discovery/Record/31689 OP - 238 NO - Reprint of the 1st ed. published by Harper & Brothers, New York CN - HM261 B53 SN - 0405111770 KW - Market surveys. KW - Public opinion polls. ER -