Consumer behavior: basic findings and management implications /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York:
Wiley,
c1979
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| Series: | Wiley marketing series
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| Subjects: | |
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| Item Description: | Includes index |
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| Physical Description: | 567p: ill; 24cm |
| ISBN: | 0471981265 |