TY  - BOOK
T1  - Advertising : what it is and how to do it
A1  - White, Roderick.
LA  - English
PP  - London
PB  - McGraw-Hill
YR  - 1993
ED  - 3rd ed.
UL  - http://discoverylib.upm.edu.my/discovery/Record/405524
CN  - HF5823 W587 1993
SN  - 0077077644
KW  - Advertising.
ER  -