TY  - BOOK
T1  - Power of relationship marketing : how to keep customers for life
A1  - Cram, Tony.
LA  - English
PP  - London
PB  - Longman.
YR  - 1995
UL  - http://discoverylib.upm.edu.my/discovery/Record/432867
OP  - 254
CN  - HF5415.5 C889
SN  - 0273609076
KW  - Customer relations.
KW  - Marketing.
KW  - Consumer satisfaction.
KW  - Customer service.
ER  -