TY  - BOOK
T1  - The Dartnell sales promotion handbook
A2  - Riso, Ovid.
LA  - English
PP  - New Delhi
PB  - UBS Pub. & Dis Ltd.
YR  - 1979
ED  - 7th  ed.
UL  - http://discoverylib.upm.edu.my/discovery/Record/436329
OP  - 1208
CN  - HF5438.5 D226 1979
SN  - 8185674655
KW  - Sales promotion.
ER  -