TY  - BOOK
T1  - Maximising marketing effectiveness
A2  - Prestoungrange, Gordon
LA  - English
PP  - Bradford
PB  - MCB University Press
YR  - 1985
ED  - 7th ed.
UL  - http://discoverylib.upm.edu.my/discovery/Record/491138
OP  - 250
CN  - HF5415 M464 1985
SN  - 086176174X
KW  - Marketing.
ER  -