TY  - BOOK
T1  - Strategic marketing for not-for-profit organizations : program and resource development
A1  - Lauffer, Armand.
LA  - English
PP  - New York
PB  - Collier Macmillan
YR  - 1984
UL  - http://discoverylib.upm.edu.my/discovery/Record/500071
OP  - 376
CN  - HD2741 L373
SN  - 0029182603
KW  - Corporations, Nonprofit : Marketing.
KW  - Social service : Marketing.
ER  -