TY  - GEN
TY  - BOOK
T1  - A look back, a look ahead
T2  - Proceedings series (American Marketing Association)
A2  - Hafer, George B.
LA  - English
PP  - Chicago
PB  - American Marketing Association
YR  - 1980
UL  - http://discoverylib.upm.edu.my/discovery/Record/584274
OP  - 207
CN  - HF5415.2 A885 1979
SN  - 0877571341
KW  - Attitude (Psychology) : Testing : Congresses.
KW  - Marketing research : Congresses.
KW  - Consumers : Attitudes : Congresses.
ER  -