TY - BOOK T1 - Media strategies : managing content, platforms and relationships A1 - Johnston, Jane, 1961- LA - English PP - Crows Nest, NSW PB - Allen & Unwin YR - 2018 UL - http://discoverylib.upm.edu.my/discovery/Record/585140 OP - 333 CN - HM851 J72 2018 SN - 9781760295196 KW - Digital media. KW - Internet marketing. ER -