Joint Pricing and Inventory Control under Reference Price Effects

In this work, we address the problem of simultaneously determining a pricing and inventory replenishment strategy under reference price effects. This reference price effect models the fact that consumers not only react sensitively to the current price, but also to deviations from a reference price f...

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Detalles Bibliográficos
Autor Principal: Gimpl-Heersink, Lisa, (Author)
Autor Corporativo: Ohio Library and Information Network.
Formato: Thesis eBook
Idioma:English
Publicado: Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, [2018]
Edición:1st, New ed
Series:Forschungsergebnisse der Wirtschaftsuniversität Wien ; 33
Subjects:
Acceso en liña:Open Access Book. Read online
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Table of Contents:
  • Inventory Management
  • Pricing
  • Reference Price
  • Stochastic Demand Model
  • Dynamic Programming
  • Demand Behaviour
  • Models in Operations Research Literature
  • Models in Marketing Literature
  • Integrated Model with Reference Price Effects
  • Numerical Simulations
  • Analytical Analysis