TY  - BOOK
T1  - Value proposition design : how to create products and services customers want
T2  - Strategyzer series.
A1  - Osterwalder, Alex,
LA  - English
PP  - Hoboken, New Jersey
PB  - John Wiley & Sons
YR  - 2014
UL  - http://discoverylib.upm.edu.my/discovery/Record/599576
OP  - 290
NO  - Includes index.
CN  - HF5415.5 O85 2014
SN  - 9781118968055
KW  - Customer services : Management.
KW  - Quality control.
KW  - Production management : Quality control.
KW  - Strategic planning.
ER  -