The new positioning : the latest on the world's I business strategy /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
1995.
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| Subjects: | |
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| 100 | 1 | |a Trout, Jack. | |
| 245 | 1 | 4 | |a The new positioning : |b the latest on the world's I business strategy / |c Jack Trout with Steve Rivkin. |
| 260 | |a New York : |b McGraw-Hill, |c 1995. | ||
| 300 | |a 173p. ; |c 23cm. | ||
| 500 | |a Updated ed. of: Positioning / Al Ries. | ||
| 650 | 0 | |a Positioning (Advertising). | |
| 700 | 1 | |a Rivkin, Steve, |d 1947- . | |
| 700 | 1 | |a Ries, Al. | |
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