TY  - BOOK
T1  - The handbook of strategic public relations & integrated communications
A2  - Caywood, Clarke L., 1947- .
LA  - English
PP  - New York
PB  - McGraw-Hill
YR  - 1997
UL  - http://discoverylib.upm.edu.my/discovery/Record/94351
OP  - 574
CN  - HM263 H236
SN  - 0786311312
KW  - Public relations.
KW  - Communication in management.
ER  -