Marketing Revealed Challenging the Myths /
This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2008.
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| Edition: | 1st ed. 2008. |
| Subjects: | |
| Online Access: | https://doi.org/10.1057/9780230230873 |
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