TY  - GEN
TY  - GEN
T1  - Industrial Design, Competition and Globalization
A2  - Rusten, G.
A2  - Rusten, G.
A2  - Bryson, J.
A2  - Bryson, J.
LA  - English
PP  - London
PB  - Palgrave Macmillan UK : Imprint: Palgrave Macmillan
YR  - 2010
ED  - 1st ed. 2010.
UL  - http://discoverylib.upm.edu.my/discovery/Record/978-0-230-27403-7
AB  - Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.
OP  - 250
CN  - HD28-70
SN  - 9780230274037
KW  - Leadership.
KW  - Industrial organization.
KW  - Finance.
KW  - Management.
KW  - Globalization.
KW  - Industrial design.
KW  - Business Strategy/Leadership.
KW  - Industrial Organization.
KW  - Finance, general.
KW  - Industrial Design.
ER  -