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Proactive Companies How to Anticipate Market Changes /

Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are force...

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Bibliographic Details
Main Authors: Araújo, L. (Author, http://id.loc.gov/vocabulary/relators/aut), Gava, R. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2012.
Edition:1st ed. 2012.
Series:Fundacao Dom Cabral (FDC)
Subjects:
Leadership.
Marketing.
Management.
International business enterprises.
Industrial management.
Organization.
Planning.
Business Strategy/Leadership.
International Business.
Innovation/Technology Management.
Online Access:https://doi.org/10.1057/9780230363014
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https://doi.org/10.1057/9780230363014

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