TY  - GEN
TY  - GEN
T1  - All Eyes East Lessons from the Front Lines of Marketing to China's Youth
A1  - Bergstrom, M.
LA  - English
PP  - New York
PB  - Palgrave Macmillan US : Imprint: Palgrave Macmillan
YR  - 2012
ED  - 1st ed. 2012.
UL  - http://discoverylib.upm.edu.my/discovery/Record/978-0-230-39368-4
AB  - All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.
OP  - 237
CN  - HD62.4-62.45
SN  - 9780230393684
KW  - International business enterprises.
KW  - Marketing.
KW  - International economics.
KW  - Market research.
KW  - International Business.
KW  - International Economics.
KW  - Market Research/Competitive Intelligence.
ER  -