PR- A Persuasive Industry? Spin, Public Relations and the Shaping of the Modern Media /

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.

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Bibliographic Details
Main Authors: Morris, T. (Author, http://id.loc.gov/vocabulary/relators/aut), Goldsworthy, S. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2008.
Edition:1st ed. 2008.
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Online Access:https://doi.org/10.1057/9780230594852
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