TY  - GEN
TY  - GEN
T1  - PR- A Persuasive Industry? Spin, Public Relations and the Shaping of the Modern Media
A1  - Morris, T.
A2  - Goldsworthy, S.
LA  - English
PP  - London
PB  - Palgrave Macmillan UK : Imprint: Palgrave Macmillan
YR  - 2008
ED  - 1st ed. 2008.
UL  - http://discoverylib.upm.edu.my/discovery/Record/978-0-230-59485-2
AB  - Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.
OP  - 204
CN  - HF5410-5417.5
SN  - 9780230594852
KW  - Marketing.
KW  - International business enterprises.
KW  - Leadership.
KW  - Public relations.
KW  - International Business.
KW  - Business Strategy/Leadership.
KW  - Corporate Communication/Public Relations.
ER  -