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Handbook of Marketing Decision Models

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa...

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Korporativní autor: SpringerLink (Online service)
Další autoři: Wierenga, Berend. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Médium: Elektronický zdroj E-kniha
Jazyk:English
Vydáno: New York, NY : Springer US : Imprint: Springer, 2008.
Vydání:1st ed. 2008.
Edice:International Series in Operations Research & Management Science, 121
Témata:
Sales management.
Marketing.
Operations research.
Decision making.
E-commerce.
Entrepreneurship.
Management.
Sales/Distribution.
Operations Research/Decision Theory.
e-Commerce/e-business.
On-line přístup:https://doi.org/10.1007/978-0-387-78213-3
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https://doi.org/10.1007/978-0-387-78213-3

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