Handbook of Marketing Decision Models
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa...
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| 企業作者: | |
|---|---|
| 其他作者: | |
| 格式: | 電子 電子書 |
| 語言: | English |
| 出版: |
New York, NY :
Springer US : Imprint: Springer,
2008.
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| 版: | 1st ed. 2008. |
| 叢編: | International Series in Operations Research & Management Science,
121 |
| 主題: | |
| 在線閱讀: | https://doi.org/10.1007/978-0-387-78213-3 |
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