TY  - GEN
TY  - GEN
T1  - Unveiling Fashion Business, Culture, and Identity in the Most Glamorous Industry
T2  - INSEAD Business Press
A1  - Godart, F.
LA  - English
PP  - London
PB  - Palgrave Macmillan UK : Imprint: Palgrave Macmillan
YR  - 2012
ED  - 1st ed. 2012.
UL  - http://discoverylib.upm.edu.my/discovery/Record/978-1-137-00074-3
AB  - Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.
OP  - 208
CN  - HD28-70
SN  - 9781137000743
KW  - Leadership.
KW  - Marketing.
KW  - International business enterprises.
KW  - Arts.
KW  - Market research.
KW  - Trade.
KW  - Business.
KW  - Commerce.
KW  - Business Strategy/Leadership.
KW  - International Business.
KW  - Market Research/Competitive Intelligence.
ER  -