Cover Image

The Social Media Manifesto

The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement the...

Full description

Saved in:
Bibliographic Details
Main Author: Hallam, Jed. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.
Edition:1st ed. 2013.
Subjects:
Marketing.
Leadership.
International business enterprises.
Management.
Industrial management.
Public relations.
E-business.
Electronic commerce.
E-commerce.
Business Strategy/Leadership.
International Business.
Innovation/Technology Management.
Corporate Communication/Public Relations.
e-Business/e-Commerce.
Online Access:https://doi.org/10.1057/9781137271426
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://doi.org/10.1057/9781137271426

Similar Items