TY  - GEN
TY  - GEN
T1  - The Social Media Manifesto
A1  - Hallam, Jed.
LA  - English
PP  - London
PB  - Palgrave Macmillan UK : Imprint: Palgrave Macmillan
YR  - 2013
ED  - 1st ed. 2013.
UL  - http://discoverylib.upm.edu.my/discovery/Record/978-1-137-27142-6
AB  - The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.
OP  - 163
CN  - HF5410-5417.5
SN  - 9781137271426
KW  - Marketing.
KW  - Leadership.
KW  - International business enterprises.
KW  - Management.
KW  - Industrial management.
KW  - Public relations.
KW  - E-business.
KW  - Electronic commerce.
KW  - E-commerce.
KW  - Business Strategy/Leadership.
KW  - International Business.
KW  - Innovation/Technology Management.
KW  - Corporate Communication/Public Relations.
KW  - e-Business/e-Commerce.
ER  -