TY - GEN TY - GEN T1 - Software Business Start-up Memories Key Decisions in Success Stories A1 - Cann, Roderick van. A2 - Jansen, Slinger. A2 - Brinkkemper, Sjaak. LA - English PP - London PB - Palgrave Macmillan UK : Imprint: Palgrave Macmillan YR - 2013 UL - http://discoverylib.upm.edu.my/discovery/Record/978-1-137-28047-3 AB - Describes the decisions that led to the success of 16 software companies. The decisions are illustrated in detail, providing entrepreneurs with insights into what it takes to make a decision that can change the future of a company. OP - 247 CN - HD28-70 SN - 9781137280473 KW - Leadership. KW - Organization. KW - Small business. KW - Economics. KW - Entrepreneurship. KW - Behavioral economics. KW - Business Strategy/Leadership. KW - Small Business. KW - Economics, general. KW - Behavioral/Experimental Economics. ER -