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The Dominant Influence of Marketing in the 21st Century The Marketing Leviathan /

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions �...

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Соавтор: SpringerLink (Online service)
Другие авторы: Kitchen, P. (Редактор, http://id.loc.gov/vocabulary/relators/edt)
Формат: Электронный ресурс eКнига
Язык:English
Опубликовано: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.
Редактирование:1st ed. 2013.
Предметы:
Marketing.
Organization.
Planning.
Customer relations—Management.
Public relations.
Behavioral economics.
Customer Relationship Management.
Corporate Communication/Public Relations.
Behavioral/Experimental Economics.
Online-ссылка:https://doi.org/10.1057/9781137322630
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https://doi.org/10.1057/9781137322630

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