TY  - GEN
TY  - GEN
T1  - The Dominant Influence of Marketing in the 21st Century The Marketing Leviathan
A2  - Kitchen, P.
A2  - Kitchen, P.
LA  - English
PP  - London
PB  - Palgrave Macmillan UK : Imprint: Palgrave Macmillan
YR  - 2013
ED  - 1st ed. 2013.
UL  - http://discoverylib.upm.edu.my/discovery/Record/978-1-137-32263-0
AB  - Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'.
OP  - 138
CN  - HF5410-5417.5
SN  - 9781137322630
KW  - Marketing.
KW  - Organization.
KW  - Planning.
KW  - Customer relations—Management.
KW  - Public relations.
KW  - Behavioral economics.
KW  - Customer Relationship Management.
KW  - Corporate Communication/Public Relations.
KW  - Behavioral/Experimental Economics.
ER  -