Stories of Innovation for the Millennial Generation: The Lynceus Long View

The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book's narrative approach. The subtitle comes from Lynceus, one of the...

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Bibliographic Details
Main Author: Formica, P. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Pivot, 2013.
Edition:1st ed. 2013.
Subjects:
Online Access:https://doi.org/10.1057/9781137347312
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