Architecting Enterprise Managing Innovation, Technology, and Global Competitiveness /

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that t...

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Detalles Bibliográficos
Autor Principal: Rajagopal, . (Author, http://id.loc.gov/vocabulary/relators/aut)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:English
Publicado: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
Edición:1st ed. 2014.
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Acceso en liña:https://doi.org/10.1057/9781137366788
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