TY  - GEN
TY  - GEN
T1  - The Rise of the New East Business Strategies for Success in a World of Increasing Complexity
A1  - Simpfendorfer, B.
LA  - English
PP  - London
PB  - Palgrave Macmillan UK : Imprint: Palgrave Macmillan
YR  - 2014
ED  - 1st ed. 2014.
UL  - http://discoverylib.upm.edu.my/discovery/Record/978-1-137-37006-8
AB  - Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.
OP  - 238
CN  - HD62.4-62.45
SN  - 9781137370068
KW  - International business enterprises.
KW  - Asia—Economic conditions.
KW  - Leadership.
KW  - Organization.
KW  - Planning.
KW  - International economics.
KW  - Public relations.
KW  - International Business.
KW  - Asian Economics.
KW  - Business Strategy/Leadership.
KW  - International Economics.
KW  - Corporate Communication/Public Relations.
ER  -