TY  - GEN
TY  - GEN
T1  - A Business History of the Swatch Group The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
A1  - Donzé, P.
LA  - English
PP  - London
PB  - Palgrave Macmillan UK : Imprint: Palgrave Macmillan
YR  - 2014
ED  - 1st ed. 2014.
UL  - http://discoverylib.upm.edu.my/discovery/Record/978-1-137-38908-4
AB  - This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
OP  - 152
CN  - HD28-70
SN  - 9781137389084
KW  - Management.
KW  - Industrial management.
KW  - International business enterprises.
KW  - Leadership.
KW  - Market research.
KW  - Development economics.
KW  - Marketing.
KW  - Innovation/Technology Management.
KW  - International Business.
KW  - Business Strategy/Leadership.
KW  - Market Research/Competitive Intelligence.
KW  - Development Economics.
ER  -