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The New Chinese Traveler Business Opportunities from the Chinese Travel Revolution /

This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying...

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Détails bibliographiques
Auteur principal: Bowerman, G. (Auteur, http://id.loc.gov/vocabulary/relators/aut)
Collectivité auteur: SpringerLink (Online service)
Format: Électronique eBook
Langue:English
Publié: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
Édition:1st ed. 2014.
Collection:Palgrave Pocket Consultants
Sujets:
Ethnology—Asia.
Business.
Management science.
Leadership.
Tourism.
Management.
Trade.
Commerce.
Economics.
Asian Culture.
Business and Management, general.
Business Strategy/Leadership.
Tourism Management.
Economics, general.
Accès en ligne:https://doi.org/10.1057/9781137397331
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Description
Résumé:This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.
Description matérielle:XVIII, 226 p. online resource.
ISBN:9781137397331

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