TY  - GEN
TY  - GEN
T1  - Latin American and Caribbean Perspectives on the Development of Public Relations Other Voices
T2  - National Perspectives on the Development of Public Relations
A2  - Watson, T.
A2  - Watson, T.
LA  - English
PP  - London
PB  - Palgrave Macmillan UK : Imprint: Palgrave Pivot
YR  - 2014
ED  - 1st ed. 2014.
UL  - http://discoverylib.upm.edu.my/discovery/Record/978-1-137-40432-9
AB  - The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean.
OP  - 101
CN  - HD62.4-62.45
SN  - 9781137404329
KW  - International business enterprises.
KW  - Marketing.
KW  - Leadership.
KW  - Development economics.
KW  - International economics.
KW  - Public relations.
KW  - International Business.
KW  - Business Strategy/Leadership.
KW  - Development Economics.
KW  - International Economics.
KW  - Corporate Communication/Public Relations.
ER  -