The Seven Sins of Innovation A Strategic Model for Entrepreneurship /

Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entreprene...

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Bibliographic Details
Main Author: Richards, D. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
Edition:1st ed. 2014.
Subjects:
Online Access:https://doi.org/10.1057/9781137432537
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