Cover Image

The Luxury Market in Brazil Market Opportunities and Potential /

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strat...

Full description

Saved in:
Bibliographic Details
Main Author: Diniz, C. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
Edition:1st ed. 2014.
Subjects:
International business enterprises.
Marketing.
Management.
Industrial management.
Cultural studies.
International economics.
Industrial procurement.
International Business.
Innovation/Technology Management.
Cultural Studies.
International Economics.
Procurement.
Online Access:https://doi.org/10.1057/9781137432568
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://doi.org/10.1057/9781137432568

Similar Items