TY  - GEN
TY  - GEN
T1  - Marketing to the 90s Generation Global Data on Society, Consumption, and Identity
A1  - Parment, A.
LA  - English
PP  - New York
PB  - Palgrave Macmillan US : Imprint: Palgrave Macmillan
YR  - 2014
ED  - 1st ed. 2014.
UL  - http://discoverylib.upm.edu.my/discovery/Record/978-1-137-44078-5
AB  - Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
OP  - 185
CN  - HF5410-5417.5
SN  - 9781137440785
KW  - Marketing.
KW  - International business enterprises.
KW  - Market research.
KW  - International economics.
KW  - International Business.
KW  - Market Research/Competitive Intelligence.
KW  - International Economics.
ER  -