Bhalla, G. (2011). Collaboration and Co-creation: New Platforms for Marketing and Innovation (1st ed. 2011.). New York, NY: Springer New York : Imprint: Springer.
Chicago Style CitationBhalla, Gaurav. Collaboration and Co-creation: New Platforms for Marketing and Innovation. 1st ed. 2011. New York, NY: Springer New York : Imprint: Springer, 2011.
Cita MLABhalla, Gaurav. Collaboration and Co-creation: New Platforms for Marketing and Innovation. 1st ed. 2011. New York, NY: Springer New York : Imprint: Springer, 2011.
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