Collaboration and Co-creation New Platforms for Marketing and Innovation /
Praise for Collaboration and Co-Creation “In today’s customer-empowered world, collaboration and co-creation competencies are critical to the future growth of a company…Gaurav Bhalla offers a concrete framework and specific examples that managers can use to implement value co-creation programs with...
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| Format: | Electronic eBook |
| Language: | English |
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New York, NY :
Springer New York : Imprint: Springer,
2011.
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| Edition: | 1st ed. 2011. |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-1-4419-7082-4 |
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